Data Mining Analyst
Company Name:
American International Group
PURPOSE OF JOB
Analyze customer and market data to develop actionable information and recommendations for database programs across distribution channels that supports Senior Management decision-making. Conduct geo-demographic, data mining, campaign/program analyses to support market and customer segmentation, product sequencing, and statistical modeling.
JOB DUTIES
1. Perform data mining/analysis to identify distinct, actionable marketing segments and recommend revenue-enhancing strategies across product lines and distribution channels.
2. Employ statistical analysis and data mining techniques to model and target customers for cross-sell and up-sell marketing programs across distribution channels.
3. Develop and maintain analysis routines for use by analyst within the group.
4. Develop and evaluate systems requirements and oversee the implementation of technical requirements to support the growth of the marketing data warehouse analytical capabilities and make recommendations on same.
5. Develop market and customer analyses to support the company's growth initiatives with recommendations on target audience(s) for customer acquisition, cross-sell and up-sell.
6. Review and maintain functional integrity of models and databases to ensure accuracy.
7. Develop AdHoc site and geo-demographic analyses.
8. Develop, prepare and analyze campaign and database marketing programs providing actionable information and recommendations for improvement.
9. Employ high level technical and analytical skills in reviewing marketing information ensuring accuracy and consistency.
10. Maximize job efficiency by prioritizing, working with minimal supervision, and multi-tasking. Requires strong personal computer skills, analytical skills, and organizational skills.
11. Evaluate current processes, recognize opportunities for improvement and develop and implement solutions using a high level of initiative. EDUCATION/EXPERIENCE
Master's degree (preferred, will consider applicants with equivalent work experience) with major in Marketing, Business, Mathematics, Statistics, or related field. Minimum of seven years directly related analytical and/or data mining experience required. Familiarity with relational database/warehouse technology.
KNOWLEDGE/SKILLS
Excellent personal computer skills, including knowledge of Windows PC-based information systems (Access, Microsoft Office, SAS, Cognos, Clickview, Tableau) and ability to learn new applications as requested.
Proficiency with statistical analysis software and multi-dimensional cube technology.
Excellent analytical capability, time management and organizational skills. Ability to multi-task and meet strict deadlines (non-routine).
Excellent oral and written communication skills (will have frequent contact with senior management). American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States.
AIG Property Casualty is a global market leader, one of the few truly global property casualty franchises.
AIG Life and Retirement is one of the largest life insurance organizations in the U.S., and provides protection, investment and income solutions needed for financial and retirement security.
United Guaranty Corporation is the marketplace leader in mortgage insurance in the U.S.
Additional information about AIG can be found at - YouTube: - Twitter: @AIGInsurance- LinkedIn:
Job ID #: 104414
Employment Type: Full Time - Permanent
Location(s): TN-Nashville
Education Preferred: Masters Degree (or equivalent)
Business Unit: AIG Property Casualty
Relocation Provided: Yes
Functional Area: Marketing Analysis
Travel Percentage: 0%Estimated Salary: $20 to $28 per hour based on qualifications.
American International Group
PURPOSE OF JOB
Analyze customer and market data to develop actionable information and recommendations for database programs across distribution channels that supports Senior Management decision-making. Conduct geo-demographic, data mining, campaign/program analyses to support market and customer segmentation, product sequencing, and statistical modeling.
JOB DUTIES
1. Perform data mining/analysis to identify distinct, actionable marketing segments and recommend revenue-enhancing strategies across product lines and distribution channels.
2. Employ statistical analysis and data mining techniques to model and target customers for cross-sell and up-sell marketing programs across distribution channels.
3. Develop and maintain analysis routines for use by analyst within the group.
4. Develop and evaluate systems requirements and oversee the implementation of technical requirements to support the growth of the marketing data warehouse analytical capabilities and make recommendations on same.
5. Develop market and customer analyses to support the company's growth initiatives with recommendations on target audience(s) for customer acquisition, cross-sell and up-sell.
6. Review and maintain functional integrity of models and databases to ensure accuracy.
7. Develop AdHoc site and geo-demographic analyses.
8. Develop, prepare and analyze campaign and database marketing programs providing actionable information and recommendations for improvement.
9. Employ high level technical and analytical skills in reviewing marketing information ensuring accuracy and consistency.
10. Maximize job efficiency by prioritizing, working with minimal supervision, and multi-tasking. Requires strong personal computer skills, analytical skills, and organizational skills.
11. Evaluate current processes, recognize opportunities for improvement and develop and implement solutions using a high level of initiative. EDUCATION/EXPERIENCE
Master's degree (preferred, will consider applicants with equivalent work experience) with major in Marketing, Business, Mathematics, Statistics, or related field. Minimum of seven years directly related analytical and/or data mining experience required. Familiarity with relational database/warehouse technology.
KNOWLEDGE/SKILLS
Excellent personal computer skills, including knowledge of Windows PC-based information systems (Access, Microsoft Office, SAS, Cognos, Clickview, Tableau) and ability to learn new applications as requested.
Proficiency with statistical analysis software and multi-dimensional cube technology.
Excellent analytical capability, time management and organizational skills. Ability to multi-task and meet strict deadlines (non-routine).
Excellent oral and written communication skills (will have frequent contact with senior management). American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States.
AIG Property Casualty is a global market leader, one of the few truly global property casualty franchises.
AIG Life and Retirement is one of the largest life insurance organizations in the U.S., and provides protection, investment and income solutions needed for financial and retirement security.
United Guaranty Corporation is the marketplace leader in mortgage insurance in the U.S.
Additional information about AIG can be found at - YouTube: - Twitter: @AIGInsurance- LinkedIn:
Job ID #: 104414
Employment Type: Full Time - Permanent
Location(s): TN-Nashville
Education Preferred: Masters Degree (or equivalent)
Business Unit: AIG Property Casualty
Relocation Provided: Yes
Functional Area: Marketing Analysis
Travel Percentage: 0%Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
