Software Product Marketing Manager
Company Name:
Bay Shore Staffing
Product Marketing Manager - Boston, MA
Our client is a high-growth expansion-stage startup, with a disruptive technology, experiencing >100% growth every year over the last four years. Were a young, innovative and award-winning team. Were recognized by Gartner as Cool Vendor and our CEO was recently named the Ernst & Young Emerging Entrepreneur of the Year.
Our client is seeking a Product Marketing Manager who can communicate across all levels of the organization, someone who brings energy and enthusiasm to a challenging role. Were looking for a person that takes initiative and connects the dots when needed.
Desired Skills & Experience
5-7 years of marketing, product marketing experience preferably B-B, enterprise software market
Marketing technology products to enterprise IT departments
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits
Highly motivated, business focused, and flexible demonstrating abilities to execute on comprehensive plans and show results
Competitive personality, wants to win
Experience working with outbound sales teams
BA/MS degree; MBA preferred
Responsibilities
Reporting to the Director of Product Marketing, your responsibilities will span across three broad areas: Sales Enablement, Product Development, and Branding. You will become an expert on the platform how it works, the pain points it addresses, how it enables our partners, how it is differentiated from competitive offerings, and, how it can be best positioned and promoted.
Develop appropriate messaging and positioning for various target audiences/segments
Propose, craft, and support customer acquisition campaigns leveraging multiple marketing channels
Arm sales team with presentations, collateral, ebooks, case studies, landing pages, etc that promote and reinforce the product positioning
Conduct competitive analysis, industry analysis and develop key selling points and differentiators
Explore additional marketing channels such as events, partners, tradeshows, webinars that increase awareness and conversion efforts
Assist with Go-To-Market planning and execution
Conduct market research (quantitative/qualitative) to gauge customer satisfaction, and identify new features and functionality
Perform product discovery tasks and develop hypotheses
Oversee and monitor product usage reports and propose recommendations accordingly
Assist with product launch management, planning, and execution
Influence product roadmap direction
Ensure brand consistency across product experience
Interested applicants should forward their resume to .Estimated Salary: $20 to $28 per hour based on qualifications.
Bay Shore Staffing
Product Marketing Manager - Boston, MA
Our client is a high-growth expansion-stage startup, with a disruptive technology, experiencing >100% growth every year over the last four years. Were a young, innovative and award-winning team. Were recognized by Gartner as Cool Vendor and our CEO was recently named the Ernst & Young Emerging Entrepreneur of the Year.
Our client is seeking a Product Marketing Manager who can communicate across all levels of the organization, someone who brings energy and enthusiasm to a challenging role. Were looking for a person that takes initiative and connects the dots when needed.
Desired Skills & Experience
5-7 years of marketing, product marketing experience preferably B-B, enterprise software market
Marketing technology products to enterprise IT departments
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits
Highly motivated, business focused, and flexible demonstrating abilities to execute on comprehensive plans and show results
Competitive personality, wants to win
Experience working with outbound sales teams
BA/MS degree; MBA preferred
Responsibilities
Reporting to the Director of Product Marketing, your responsibilities will span across three broad areas: Sales Enablement, Product Development, and Branding. You will become an expert on the platform how it works, the pain points it addresses, how it enables our partners, how it is differentiated from competitive offerings, and, how it can be best positioned and promoted.
Develop appropriate messaging and positioning for various target audiences/segments
Propose, craft, and support customer acquisition campaigns leveraging multiple marketing channels
Arm sales team with presentations, collateral, ebooks, case studies, landing pages, etc that promote and reinforce the product positioning
Conduct competitive analysis, industry analysis and develop key selling points and differentiators
Explore additional marketing channels such as events, partners, tradeshows, webinars that increase awareness and conversion efforts
Assist with Go-To-Market planning and execution
Conduct market research (quantitative/qualitative) to gauge customer satisfaction, and identify new features and functionality
Perform product discovery tasks and develop hypotheses
Oversee and monitor product usage reports and propose recommendations accordingly
Assist with product launch management, planning, and execution
Influence product roadmap direction
Ensure brand consistency across product experience
Interested applicants should forward their resume to .Estimated Salary: $20 to $28 per hour based on qualifications.
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