Public Affairs Specialist
Serve as a Public Affairs Specialist for VA Northeast Ohio Healthcare System Building and maintaining relationships with local and regional media outlets, developing media lists (general and subject specific), planning editorial board meetings, and coordinating interviews. Leveraging a full range of public relations and marketing techniques, platforms and products, such as media pitching, storytelling, social media, speeches, briefings, articles, and others to inform, increase awareness, and enhance the healthcare system's image. Coordinating proactive and reactionary media coverage, researching and staffing media inquiries. Monitoring and analyzing media mentions and trends, identifying areas of concerns and areas where the healthcare system can capitalize on trending topics. Utilizing current public relations tools and monitoring services along with other corporate level public relations tools to assemble media analysis assessments, communicate effectiveness of public affairs efforts to senior leaders and reach out to various media sources. Reviewing, creating, and updating healthcare system informational materials. This includes brochures, fact sheets, media kits, newsletters, webpages, etc. Preparing news releases, articles, reports and other written materials for publication. Providing strategic public relations counsel to staff within the healthcare system. Coordinating with VHA, VA and VISN media relations staffs and preparing Executive External Affairs Service - Public Affairs Specialist - Media Relations, Summaries, staff papers, briefings and coordination documents. Coordinating responses to media, facilitating interview requests, and producing promotional material often requiring detailed explanations of healthcare system activities and/or missions. Maintaining abreast of public, media and community relations; marketing and outreach; congressional affairs; customer service; voluntary service; special events and tours; and the patient experience program. Work Schedule:
Monday - Friday, 8:
00am - 4:
30pm, may include weekend and holidays Telework:
Not Available Virtual:
This is not a virtual position. Position Description/PD#:
092207-O Relocation/Recruitment Incentives:
Not Authorized Financial Disclosure Report:
Not required Physical Requirements:
The physical requirements of this position include regular and recurring physical exertion such as visits to outdoor sites in parks or forests which expose the public affairs specialist to inclement weather or require Note:
A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. In order to qualify for this position, you must meet the following requirements within 15 calendar days of the closing date listed on the announcement:
Time in grade:
Applicants who are current Federal employees and have held a General Schedule (GS) grade at any point in the last 52 weeks must also meet time-in-grade requirements. For a GS-09 position you must have served 52 weeks at the GS-07 level. Time in grade:
Applicants who are current Federal employees and have held a General Schedule (GS) grade at any point in the last 52 weeks must also meet time-in-grade requirements. For a GS-11 position you must have served 52 weeks at the GS-09 level. Applicants must be eligible under the VA Interchange Agreement, having served continuously for at least one year in the other merit system under this interchange agreement. For more information regarding the VA Interchange Agreement please visit:
https:
//www.opm.gov/policy-data-oversight/hiring-authorities/competitive-hiring/. All Title 38 Veterans Canteen Service (VCS) employees must have served in their Excepted Service position for at least 90 days in order to be eligible for a position within the Competitive Service In addition to the qualification above you must also have:
GS-9 Specialized
Experience:
Applicants must possess at least one year of specialized experience equivalent to the GS-7 to qualify for the GS-09. Specialized experience is defined as experience that has equipped you with the particular knowledge, skills, and abilities to perform successfully the duties of Public Affairs Specialist. Examples of specialized experience include but are not limited to:
Skill in developing and applying new approaches to complex public affairs problems, Skill in presenting information on a wide variety of subjects using the full array of written and oral presentation formats and techniques. OR Education:
Applicants must possess master's degree or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree. This education must have been obtained in an accredited college or university. One year of full-time graduate education is considered to be the number of credit hours the school attended has determined to represent 1 year of full-time study. If that information cannot be obtained from the school, 18 semester hours should be considered as satisfying the 1 year of full-time study requirement. OR Applicants must possess a combination of specialized experience and education as described above. Combinations of successfully completed Masters Degree education and experience may be used to meet total qualification requirements for the GS-9 level, and may be computed by first determining the your total qualifying experience as a percentage of the experience required for the grade level; then determine your education as a percentage of the education required for the grade level; and then add the two percentages. The total percentages must equal at least 100 percent to qualify for that grade level. Only graduate education in excess of the amount required for the next lower grade level may be used to qualify for positions at the GS-9 level. For example, the position to be filled is a Public Affairs Specialist, GS-1035-09. You have 9 months of specialized experience equivalent to GS-7 and 2 1/2 years of creditable graduate level education. You meet 75 percent of the required experience and 50 percent of the required education, i.e., you have 1/2 year of graduate study beyond that required for GS-9. Therefore, you exceed the total requirement and are qualified for the position. Education/Specialized Experience Combination:
GS-11 Specialized
Experience:
Applicants must possess at least one year of specialized experience equivalent to the GS-9 to qualify for the GS-11. Specialized experience is defined as experience that has equipped you with the particular knowledge, skills, and abilities to perform successfully the duties of Public Affairs Specialist. Examples of specialized experience include but are not limited to:
Initiates and maintains contacts with individuals outside the organization; Serves as a liaison between government personnel (inside and outside the organization), representatives of business and industry, trade and professional associations, the media, or the public; Serves as a primary point of contact for a specific subject area; Publicizes the organization's programs, policies, or procedures; Contacts others orally to obtain information; Provides or disseminates information orally (for example, responds to inquiries concerning claims status, provides job information); Uses computer systems or applications to access, create, edit, print, send, retrieve, or manipulate data, files, or other information; Writes news articles, speeches, or press releases; and publicizes the organization's programs, policies, or procedures. OR Applicants must possess a Ph.D. or equivalent doctoral degree or 3 full years of progressively higher level graduate education leading to such a degree. This education must have been obtained in an accredited college or university. One year of full-time graduate education is considered to be the number of credit hours the school attended has determined to represent 1 year of full-time study. If that information cannot be obtained from the school, 18 semester hours should be considered as satisfying the 1 year of full-time study requirement. OR Applicants must possess a combination of specialized experience and education as described above. Combinations of successfully completed post Master's Degree education and experience may be used to meet total qualification requirements for the GS-9 level, and may be computed by first determining the your total qualifying experience as a percentage of the experience required for the grade level; then determine your education as a percentage of the education required for the grade level; and then add the two percentages. The total percentages must equal at least 100 percent to qualify for that grade level. Only graduate education in excess of the amount required for the next lower grade level may be used to qualify for positions at the GS-9 level. For example, the position to be filled is a Public Affairs Specialist, GS-1035-11. You have 9 months of specialized experience equivalent to GS-9 and 2 1/2 years of creditable graduate level education. You meet 75 percent of the required experience and 50 percent of the required education, i.e., you have 1/2 year of graduate study beyond that required for GS-9. Therefore, you exceed the total requirement and are qualified for the position. You will be rated on the following competencies based on your application for this position. Oral Communication:
Skill in presenting information on a wide variety of subjects using the full array of written and oral presentation formats and techniques. Self-Management:
Ability to independently plan, design, and carry out public affairs programs, campaigns, projects, studies or other major program functions. Creative Thinking:
Skill in developing and applying new approaches to complex public affairs problems. Customer Service:
Ability to establish and maintain effective working relationships in achieving understanding with groups indifferent to or having opposing points of view to programs and policies. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Estimated Salary: $20 to $28 per hour based on qualifications.
Monday - Friday, 8:
00am - 4:
30pm, may include weekend and holidays Telework:
Not Available Virtual:
This is not a virtual position. Position Description/PD#:
092207-O Relocation/Recruitment Incentives:
Not Authorized Financial Disclosure Report:
Not required Physical Requirements:
The physical requirements of this position include regular and recurring physical exertion such as visits to outdoor sites in parks or forests which expose the public affairs specialist to inclement weather or require Note:
A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. In order to qualify for this position, you must meet the following requirements within 15 calendar days of the closing date listed on the announcement:
Time in grade:
Applicants who are current Federal employees and have held a General Schedule (GS) grade at any point in the last 52 weeks must also meet time-in-grade requirements. For a GS-09 position you must have served 52 weeks at the GS-07 level. Time in grade:
Applicants who are current Federal employees and have held a General Schedule (GS) grade at any point in the last 52 weeks must also meet time-in-grade requirements. For a GS-11 position you must have served 52 weeks at the GS-09 level. Applicants must be eligible under the VA Interchange Agreement, having served continuously for at least one year in the other merit system under this interchange agreement. For more information regarding the VA Interchange Agreement please visit:
https:
//www.opm.gov/policy-data-oversight/hiring-authorities/competitive-hiring/. All Title 38 Veterans Canteen Service (VCS) employees must have served in their Excepted Service position for at least 90 days in order to be eligible for a position within the Competitive Service In addition to the qualification above you must also have:
GS-9 Specialized
Experience:
Applicants must possess at least one year of specialized experience equivalent to the GS-7 to qualify for the GS-09. Specialized experience is defined as experience that has equipped you with the particular knowledge, skills, and abilities to perform successfully the duties of Public Affairs Specialist. Examples of specialized experience include but are not limited to:
Skill in developing and applying new approaches to complex public affairs problems, Skill in presenting information on a wide variety of subjects using the full array of written and oral presentation formats and techniques. OR Education:
Applicants must possess master's degree or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree. This education must have been obtained in an accredited college or university. One year of full-time graduate education is considered to be the number of credit hours the school attended has determined to represent 1 year of full-time study. If that information cannot be obtained from the school, 18 semester hours should be considered as satisfying the 1 year of full-time study requirement. OR Applicants must possess a combination of specialized experience and education as described above. Combinations of successfully completed Masters Degree education and experience may be used to meet total qualification requirements for the GS-9 level, and may be computed by first determining the your total qualifying experience as a percentage of the experience required for the grade level; then determine your education as a percentage of the education required for the grade level; and then add the two percentages. The total percentages must equal at least 100 percent to qualify for that grade level. Only graduate education in excess of the amount required for the next lower grade level may be used to qualify for positions at the GS-9 level. For example, the position to be filled is a Public Affairs Specialist, GS-1035-09. You have 9 months of specialized experience equivalent to GS-7 and 2 1/2 years of creditable graduate level education. You meet 75 percent of the required experience and 50 percent of the required education, i.e., you have 1/2 year of graduate study beyond that required for GS-9. Therefore, you exceed the total requirement and are qualified for the position. Education/Specialized Experience Combination:
GS-11 Specialized
Experience:
Applicants must possess at least one year of specialized experience equivalent to the GS-9 to qualify for the GS-11. Specialized experience is defined as experience that has equipped you with the particular knowledge, skills, and abilities to perform successfully the duties of Public Affairs Specialist. Examples of specialized experience include but are not limited to:
Initiates and maintains contacts with individuals outside the organization; Serves as a liaison between government personnel (inside and outside the organization), representatives of business and industry, trade and professional associations, the media, or the public; Serves as a primary point of contact for a specific subject area; Publicizes the organization's programs, policies, or procedures; Contacts others orally to obtain information; Provides or disseminates information orally (for example, responds to inquiries concerning claims status, provides job information); Uses computer systems or applications to access, create, edit, print, send, retrieve, or manipulate data, files, or other information; Writes news articles, speeches, or press releases; and publicizes the organization's programs, policies, or procedures. OR Applicants must possess a Ph.D. or equivalent doctoral degree or 3 full years of progressively higher level graduate education leading to such a degree. This education must have been obtained in an accredited college or university. One year of full-time graduate education is considered to be the number of credit hours the school attended has determined to represent 1 year of full-time study. If that information cannot be obtained from the school, 18 semester hours should be considered as satisfying the 1 year of full-time study requirement. OR Applicants must possess a combination of specialized experience and education as described above. Combinations of successfully completed post Master's Degree education and experience may be used to meet total qualification requirements for the GS-9 level, and may be computed by first determining the your total qualifying experience as a percentage of the experience required for the grade level; then determine your education as a percentage of the education required for the grade level; and then add the two percentages. The total percentages must equal at least 100 percent to qualify for that grade level. Only graduate education in excess of the amount required for the next lower grade level may be used to qualify for positions at the GS-9 level. For example, the position to be filled is a Public Affairs Specialist, GS-1035-11. You have 9 months of specialized experience equivalent to GS-9 and 2 1/2 years of creditable graduate level education. You meet 75 percent of the required experience and 50 percent of the required education, i.e., you have 1/2 year of graduate study beyond that required for GS-9. Therefore, you exceed the total requirement and are qualified for the position. You will be rated on the following competencies based on your application for this position. Oral Communication:
Skill in presenting information on a wide variety of subjects using the full array of written and oral presentation formats and techniques. Self-Management:
Ability to independently plan, design, and carry out public affairs programs, campaigns, projects, studies or other major program functions. Creative Thinking:
Skill in developing and applying new approaches to complex public affairs problems. Customer Service:
Ability to establish and maintain effective working relationships in achieving understanding with groups indifferent to or having opposing points of view to programs and policies. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
- Department:
1035 Public Affairs - Salary Range:
$55,127 to $86,705 per year
Estimated Salary: $20 to $28 per hour based on qualifications.
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