Marketing Analytics Director
Company Name:
Aetna
Working At Aetna -- the Value To YouWhat does it mean to work at Aetna? A lot. From programs and benefits that support your financial, physical and emotional health to opportunities to build your knowledge and expand your career, the company makes working here a valuable experience in many ways.
POSITION SUMMARY
We have four Director positions open under this requistition.
All the positions require:
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
TELEWORK SPECIFICATIONS:
Several locations under consideration(CT, PA, NY, NJ, MA)
Two of the Director positions will:
o Lead, design and implement digital personalization strategies to foster strong consumer relationships and engagement
o Experience with building out and testing new digital initiatives with various internal stakeholders
o Solid understanding of user experience and web design best practices dealing with lead generation and application processes
o Extensive experience with leading various marketing stakeholders, IT and creative agencies to create the best in class online customer experience
o Significant experience leading digital prospect personalization initiatives across all digital channels
o Advanced knowledge of web analytics, testing and business intelligence tools to help drive personalization strategy(i.e. Adobe Insight/Analytics/Target, Webtrends, TeaLeaf, Business Objects, SAS, Cognos, Tableau, Oracle/DB2/SQL Server, Flurry)
Two of the Director positions will:
Create policies and procedures to support long term analytics objectives by developing multichannel/business/product knowledge and capabilities enabling utilization of data assets for information based decision making process for online and offline Consumer engagement.
Drive customer centric analytical strategy and provides cross industry analytical methodologies and strategic thinking to leverage within healthcare insurance industry.
Communicate process, methodologies, approach, and findings to Head of Marketing Analytics and other senior leaders.
Accountable for successful utilization of data, resources, vendors, and other analytical assets with the ultimate goal of maximizing ROI, creating new capabilities, and general support of business objectives.
Provide thought leadership in information based, data driven, decision making process in support of planning, designing, implementing, and monitoring business strategy for evolving consumer-facing business. Utilizes resources, technology, and data to develop a range of quantitative statistical analyses to help business teams determine optimal engagement of Consumers, allocation of marketing budget across different media, optimal allocation of business resources and processes with a goal of providing personalized Consumer experience. Actively participate in planning and implementing marketing strategies in support of driving member/consumer engagements, and leveraging member and prospect segmentation to advise on product design, engagement model, and member steerage.
5
years of directly relevant experience in quantitative business analysis role(s) (preferably in the insurance industry or consumer finance industry).
Experience in manipulating large datasets and samples.
Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.
Ability to lead a team of on and off shore team members
ADDITIONAL JOB INFORMATION
Requisitions are for consideration in multiple locations (CT, PA, NY, NJ, MA)
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
We conduct pre-employment drug and background testing. Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
How to apply
Please use the Apply link to apply to this position. If you cannot view this link, you can find this position on our website by visiting: , click on apply online, search openings, and enter 19515BR in the keyword field. Additional information on what its like to work for Aetna and more can also be found on our website.
We value leadership, creativity and initiative. If you share those values and a commitment to excellence and innovation, consider a career with Aetna.
We conduct pre-employment drug and background testing.
Aetna does not permit the use of tobacco related products or drugs in the workplace.
Aetna is an Equal Opportunity/Affirmative Action Employer. M/F/D/V
No search firms please.
You will not be asked for personal information until you have been fully evaluated through Aetna's screening processes. Aetna will never ask applicants for money. If you want to verify the identity of someone who contacts you from Aetna, call 1-800-AETNAHR ( ).Estimated Salary: $20 to $28 per hour based on qualifications.
Aetna
Working At Aetna -- the Value To YouWhat does it mean to work at Aetna? A lot. From programs and benefits that support your financial, physical and emotional health to opportunities to build your knowledge and expand your career, the company makes working here a valuable experience in many ways.
POSITION SUMMARY
We have four Director positions open under this requistition.
All the positions require:
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
TELEWORK SPECIFICATIONS:
Several locations under consideration(CT, PA, NY, NJ, MA)
Two of the Director positions will:
o Lead, design and implement digital personalization strategies to foster strong consumer relationships and engagement
o Experience with building out and testing new digital initiatives with various internal stakeholders
o Solid understanding of user experience and web design best practices dealing with lead generation and application processes
o Extensive experience with leading various marketing stakeholders, IT and creative agencies to create the best in class online customer experience
o Significant experience leading digital prospect personalization initiatives across all digital channels
o Advanced knowledge of web analytics, testing and business intelligence tools to help drive personalization strategy(i.e. Adobe Insight/Analytics/Target, Webtrends, TeaLeaf, Business Objects, SAS, Cognos, Tableau, Oracle/DB2/SQL Server, Flurry)
Two of the Director positions will:
Create policies and procedures to support long term analytics objectives by developing multichannel/business/product knowledge and capabilities enabling utilization of data assets for information based decision making process for online and offline Consumer engagement.
Drive customer centric analytical strategy and provides cross industry analytical methodologies and strategic thinking to leverage within healthcare insurance industry.
Communicate process, methodologies, approach, and findings to Head of Marketing Analytics and other senior leaders.
Accountable for successful utilization of data, resources, vendors, and other analytical assets with the ultimate goal of maximizing ROI, creating new capabilities, and general support of business objectives.
Provide thought leadership in information based, data driven, decision making process in support of planning, designing, implementing, and monitoring business strategy for evolving consumer-facing business. Utilizes resources, technology, and data to develop a range of quantitative statistical analyses to help business teams determine optimal engagement of Consumers, allocation of marketing budget across different media, optimal allocation of business resources and processes with a goal of providing personalized Consumer experience. Actively participate in planning and implementing marketing strategies in support of driving member/consumer engagements, and leveraging member and prospect segmentation to advise on product design, engagement model, and member steerage.
5
years of directly relevant experience in quantitative business analysis role(s) (preferably in the insurance industry or consumer finance industry).
Experience in manipulating large datasets and samples.
Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.
Ability to lead a team of on and off shore team members
ADDITIONAL JOB INFORMATION
Requisitions are for consideration in multiple locations (CT, PA, NY, NJ, MA)
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
We conduct pre-employment drug and background testing. Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
How to apply
Please use the Apply link to apply to this position. If you cannot view this link, you can find this position on our website by visiting: , click on apply online, search openings, and enter 19515BR in the keyword field. Additional information on what its like to work for Aetna and more can also be found on our website.
We value leadership, creativity and initiative. If you share those values and a commitment to excellence and innovation, consider a career with Aetna.
We conduct pre-employment drug and background testing.
Aetna does not permit the use of tobacco related products or drugs in the workplace.
Aetna is an Equal Opportunity/Affirmative Action Employer. M/F/D/V
No search firms please.
You will not be asked for personal information until you have been fully evaluated through Aetna's screening processes. Aetna will never ask applicants for money. If you want to verify the identity of someone who contacts you from Aetna, call 1-800-AETNAHR ( ).Estimated Salary: $20 to $28 per hour based on qualifications.
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