Marketing Analytics Lead
Company Name:
Aetna
Working At Aetna -- the Value To YouWhat does it mean to work at Aetna? A lot. From programs and benefits that support your financial, physical and emotional health to opportunities to build your knowledge and expand your career, the company makes working here a valuable experience in many ways.
We have four Lead positions open under this requistition.
All the positions require:
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
TELEWORK SPECIFICATIONS:
Several locations under consideration(CT, PA, NY, NJ, MA)
Two of the Lead positions require:
o Experience with building out and testing new digital initiatives with various internal stakeholders
o Solid understanding of user experience and web design best practices dealing with lead generation and application processes
o Ability to translate both qualitative and quantitative test results into actionable business insights
o Ability to partner with various marketing stakeholders, IT and creative agencies to create the best in class online customer experience
o Experience leading digital prospect personalization initiatives across all digital channels
o Experience with using web analytics, testing and business intelligence tools to drive hypothesis creation
(i.e. Adobe Insight/Analytics/Target, Webtrends, TeaLeaf, Business Objects, SAS, Cognos, Tableau, Oracle/DB2/SQL Server, Flurry)
Two of the Lead positions will:
Be responsible for identifying, gathering, consolidating and analyzing relevant data to provide analytical support to one or more business functions, such as marketing, product, operations, clinical. Support consists of analyzing the information and bringing forward insights, results, and suggesting optimizations to improve business results, including design of test and learn initiatives.
The ideal candidate must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
Obtain and evaluate information that supports strategic and tactical marketing decisions.
Analyze information using data manipulation and statistical analysis.
Analyze new and existing programs and procedures with ultimate goal of identifying optimal way to conduct marketing activities.
4
years of directly relevant experience in quantitative business analysis role(s) (preferably in the insurance industry or consumer finance industry).
Experience in manipulating large datasets and samples.
Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.
2 or more years of experience using SAS, SQL.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
We conduct pre-employment drug and background testing. Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
How to apply
Please use the Apply link to apply to this position. If you cannot view this link, you can find this position on our website by visiting: , click on apply online, search openings, and enter 19514BR in the keyword field. Additional information on what its like to work for Aetna and more can also be found on our website.
We value leadership, creativity and initiative. If you share those values and a commitment to excellence and innovation, consider a career with Aetna.
We conduct pre-employment drug and background testing.
Aetna does not permit the use of tobacco related products or drugs in the workplace.
Aetna is an Equal Opportunity/Affirmative Action Employer. M/F/D/V
No search firms please.
You will not be asked for personal information until you have been fully evaluated through Aetna's screening processes. Aetna will never ask applicants for money. If you want to verify the identity of someone who contacts you from Aetna, call 1-800-AETNAHR ( ).Estimated Salary: $20 to $28 per hour based on qualifications.
Aetna
Working At Aetna -- the Value To YouWhat does it mean to work at Aetna? A lot. From programs and benefits that support your financial, physical and emotional health to opportunities to build your knowledge and expand your career, the company makes working here a valuable experience in many ways.
We have four Lead positions open under this requistition.
All the positions require:
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
TELEWORK SPECIFICATIONS:
Several locations under consideration(CT, PA, NY, NJ, MA)
Two of the Lead positions require:
o Experience with building out and testing new digital initiatives with various internal stakeholders
o Solid understanding of user experience and web design best practices dealing with lead generation and application processes
o Ability to translate both qualitative and quantitative test results into actionable business insights
o Ability to partner with various marketing stakeholders, IT and creative agencies to create the best in class online customer experience
o Experience leading digital prospect personalization initiatives across all digital channels
o Experience with using web analytics, testing and business intelligence tools to drive hypothesis creation
(i.e. Adobe Insight/Analytics/Target, Webtrends, TeaLeaf, Business Objects, SAS, Cognos, Tableau, Oracle/DB2/SQL Server, Flurry)
Two of the Lead positions will:
Be responsible for identifying, gathering, consolidating and analyzing relevant data to provide analytical support to one or more business functions, such as marketing, product, operations, clinical. Support consists of analyzing the information and bringing forward insights, results, and suggesting optimizations to improve business results, including design of test and learn initiatives.
The ideal candidate must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
Obtain and evaluate information that supports strategic and tactical marketing decisions.
Analyze information using data manipulation and statistical analysis.
Analyze new and existing programs and procedures with ultimate goal of identifying optimal way to conduct marketing activities.
4
years of directly relevant experience in quantitative business analysis role(s) (preferably in the insurance industry or consumer finance industry).
Experience in manipulating large datasets and samples.
Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.
2 or more years of experience using SAS, SQL.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
We conduct pre-employment drug and background testing. Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
How to apply
Please use the Apply link to apply to this position. If you cannot view this link, you can find this position on our website by visiting: , click on apply online, search openings, and enter 19514BR in the keyword field. Additional information on what its like to work for Aetna and more can also be found on our website.
We value leadership, creativity and initiative. If you share those values and a commitment to excellence and innovation, consider a career with Aetna.
We conduct pre-employment drug and background testing.
Aetna does not permit the use of tobacco related products or drugs in the workplace.
Aetna is an Equal Opportunity/Affirmative Action Employer. M/F/D/V
No search firms please.
You will not be asked for personal information until you have been fully evaluated through Aetna's screening processes. Aetna will never ask applicants for money. If you want to verify the identity of someone who contacts you from Aetna, call 1-800-AETNAHR ( ).Estimated Salary: $20 to $28 per hour based on qualifications.
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