Sr. Analyst, Digital Analytics
Company Name:
Numeric Recruiting and Staffing
Job: #5659 Sr. Analyst, Digital Analytics
Sr. Analyst Digital Strategy & Analytics
This position will interface with US divisions & Global digital marketing leaders to define digital plans & priorities. This position will also work with Brand Marketing and Marketing Intelligence teams to develop & deliver digital initiatives for US brand success.
o Assessing primary and secondary data sources to inform campaign strategies
o Optimizing campaign performance to maximize a campaign's ROI
o Collaborating with cross-functional teams to ensure data is collected, analyzed and applied appropriately
o Developing best practices through a vigorous test and learn approach to digital marketing
o Leading end to end campaign measurement and optimization
o Synthesizing digital data, interpreting results and developing recommendations for primary stakeholders
o Collaborating with stakeholders to develop measurable goals and objectives
o Developing campaign tracking requirements (display media, paid search, site, social channels)
o Designing reporting templates/dashboards and establishing automated processes for their continued production
Client Management:
Participates actively and can knowledgeably articulate project status
Proficient at basic client management techniques
Communication Skills:
Ability to clearly communicate approach and outcomes from workstream(s)
Insight orientation in written and verbal communication
Writes in clear and concise prose
Can orally describe work in a clear and concise manner
Participates actively in meetings
Possesses solid, active listening skills
Project Management/Execution:
Takes ownership of major deliverables and smaller workstreams, managing them independently and efficiently
Takes personal accountability for on-time, on-budget, quality execution
Proactively identifies/resolves program issues and knows when to push back
Able to create accurate budgets, schedules and timelines
Is flexible, responding quickly and appropriately to change
Analytic Skills:
Expertise in program measurement, test design and/or financial modeling
Exposure to strategy focused offerings and supporting analytics (e.g. customer segmentation, competitive analysis/benchmarking)
Draws on experience/expertise to generate value-added insights
Intellectually curious (asks intelligent questions and consistently probes for answers)
Independent thinking and problem-solving
Consistent application of 80/20 rule
REQUIREMENTS
o 3
years prior experience in digital media analytics, Management Consulting or Marketing.
o Bachelor's Degree, in the arts and sciences (history, anthropology/sociology, psychology), business (economics, marketing), computer (sciences) or quantitative field (math, statistics)
o Subject matter expert in 1 or more digital media reporting tools (DFA, Atlas, etc.)
o Subject matter expert in 1 or more web analytics tools (Site Catalyst, Google Analytics, Core Metrics, etc.)
o Experience designing and implementing A/B or MVT tests (Google Optimizer, Test & Target, etc)
o Mastery of Excel (VB/Macros) & PowerPoint. Database skills (SQL, SPSS, SAS, Access) a plusEstimated Salary: $20 to $28 per hour based on qualifications.
Numeric Recruiting and Staffing
Job: #5659 Sr. Analyst, Digital Analytics
Sr. Analyst Digital Strategy & Analytics
This position will interface with US divisions & Global digital marketing leaders to define digital plans & priorities. This position will also work with Brand Marketing and Marketing Intelligence teams to develop & deliver digital initiatives for US brand success.
o Assessing primary and secondary data sources to inform campaign strategies
o Optimizing campaign performance to maximize a campaign's ROI
o Collaborating with cross-functional teams to ensure data is collected, analyzed and applied appropriately
o Developing best practices through a vigorous test and learn approach to digital marketing
o Leading end to end campaign measurement and optimization
o Synthesizing digital data, interpreting results and developing recommendations for primary stakeholders
o Collaborating with stakeholders to develop measurable goals and objectives
o Developing campaign tracking requirements (display media, paid search, site, social channels)
o Designing reporting templates/dashboards and establishing automated processes for their continued production
Client Management:
Participates actively and can knowledgeably articulate project status
Proficient at basic client management techniques
Communication Skills:
Ability to clearly communicate approach and outcomes from workstream(s)
Insight orientation in written and verbal communication
Writes in clear and concise prose
Can orally describe work in a clear and concise manner
Participates actively in meetings
Possesses solid, active listening skills
Project Management/Execution:
Takes ownership of major deliverables and smaller workstreams, managing them independently and efficiently
Takes personal accountability for on-time, on-budget, quality execution
Proactively identifies/resolves program issues and knows when to push back
Able to create accurate budgets, schedules and timelines
Is flexible, responding quickly and appropriately to change
Analytic Skills:
Expertise in program measurement, test design and/or financial modeling
Exposure to strategy focused offerings and supporting analytics (e.g. customer segmentation, competitive analysis/benchmarking)
Draws on experience/expertise to generate value-added insights
Intellectually curious (asks intelligent questions and consistently probes for answers)
Independent thinking and problem-solving
Consistent application of 80/20 rule
REQUIREMENTS
o 3
years prior experience in digital media analytics, Management Consulting or Marketing.
o Bachelor's Degree, in the arts and sciences (history, anthropology/sociology, psychology), business (economics, marketing), computer (sciences) or quantitative field (math, statistics)
o Subject matter expert in 1 or more digital media reporting tools (DFA, Atlas, etc.)
o Subject matter expert in 1 or more web analytics tools (Site Catalyst, Google Analytics, Core Metrics, etc.)
o Experience designing and implementing A/B or MVT tests (Google Optimizer, Test & Target, etc)
o Mastery of Excel (VB/Macros) & PowerPoint. Database skills (SQL, SPSS, SAS, Access) a plusEstimated Salary: $20 to $28 per hour based on qualifications.
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