Marketing Consultant
Responsibilities
Work with agency principal and clients on strategic positioning and planning.
Guide clients in branding, positioning and marketing implementation.
Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
Research industries and markets to identify growth opportunities for clients.
Recommend and lead approach for primary and secondary research to support client branding projects.
Write brand stories, positioning statements and brand messaging statements.
Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts.
Participate in business development presentations and meetings as appropriate
Actively presents ideas to expand service offering and enhance positioning of the firm.
Skills
Demonstrate a thorough understanding of business and strategic marketing.
Strong strategic thinking.
Consulting skills.
Demonstrated ability to keep client projects on plan and on budget.
Strong, demonstrated understanding of client service.
Excellent communication skills both written and verbal. Able to communicate at all levels of an organization.
The successful candidate will be a detail-oriented, self-starter with strong organizational skills. This team player must be flexible, enthusiastic and possess an energetic personality. The ability to balance a process-drive approach while generating innovative ideas is imperative.
Qualified Candidates should possess the following:
Bachelor's degree in business, marketing, communications or public relations with MBA.
Minimum of ten years agency or consulting experience.
Experience in consulting or marketing professional services, B-to-B, or financial services arena preferred
Estimated Salary: $20 to $28 per hour based on qualifications.
Work with agency principal and clients on strategic positioning and planning.
Guide clients in branding, positioning and marketing implementation.
Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
Research industries and markets to identify growth opportunities for clients.
Recommend and lead approach for primary and secondary research to support client branding projects.
Write brand stories, positioning statements and brand messaging statements.
Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts.
Participate in business development presentations and meetings as appropriate
Actively presents ideas to expand service offering and enhance positioning of the firm.
Skills
Demonstrate a thorough understanding of business and strategic marketing.
Strong strategic thinking.
Consulting skills.
Demonstrated ability to keep client projects on plan and on budget.
Strong, demonstrated understanding of client service.
Excellent communication skills both written and verbal. Able to communicate at all levels of an organization.
The successful candidate will be a detail-oriented, self-starter with strong organizational skills. This team player must be flexible, enthusiastic and possess an energetic personality. The ability to balance a process-drive approach while generating innovative ideas is imperative.
Qualified Candidates should possess the following:
Bachelor's degree in business, marketing, communications or public relations with MBA.
Minimum of ten years agency or consulting experience.
Experience in consulting or marketing professional services, B-to-B, or financial services arena preferred
Estimated Salary: $20 to $28 per hour based on qualifications.
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