Administrative Director, Marketing and Public Relations (Leesburg, FL)

Company Name:
Tia Hinton - The Agency LLC
Our client, a major healthcare provider in Leesburg, FL is actively seeking a Administrative Director, Marketing and Public Relations. The Administrative Director, Marketing and Public Relations will create standardized marketing practices and develop advertising and PR plans to achieve organizational goals and objectives. S/He will develop comprehensive marketing plans that increase community and organizational awareness of the organization, create and maintain the organizations brand and devise brand strategies. The Administrative Director, Marketing and Public Relations will also manage external marketing partners and vendors, have fiscal responsibility of department's budget, serve as media spokesperson for proactive and responsive media contacts and positively represent the organization in a variety of communications.
Graduate Degree in Business Administration or Health Administration
Five (5) years of healthcare marketing experience at the Director level in a health system or large hospital setting
Leadership qualities in change management and problem resolution
Effective communication skills
Financial acumen
Be results driven with the highest integrity
Be customer focused
Selects, develops and retains the right Team members, ensuring they are appropriately trained, educated and equipped to perform their job.
Ensures departmental schedules are created to meet patient/customer/staff needs and manages staffing in a fiscally responsible manner that minimizes use of overtime and agency. Oversees timely and accurate submission of payroll for the unit.
Ensures staff and departmental compliance with all CFHA policies, procedures, TJC and other regulatory standards at all times. Keeps staff and department at constant state of TJC readiness.
Holds regular staff meetings. Provides feedback to staff through daily conversations, evaluations, on the spot recognition, coaching and counseling staff regularly.
Manages productivity and other budgetary line items successfully. Prepares all necessary financial reports on time, analyzes results and develops then implements action plans as applicable.
Ensures excellent patient/customer service as measured by departmental service scores. Conducts regular rounding on patients/customers and staff. Utilizes service recovery as necessary.
Establishes open communication with key stakeholders (i.e. physicians and other customers). Meets with customers on a regular basis and engages customers for input in decisions whenever possible.
Engages staff and creates a positive team environment on the unit. Is fair and consistent in policy application and corrective action.
Serves as role model for professionalism and always demonstrates the organizations high standards and ethics..
Maintains confidentiality and follows Privacy Code and HIPAA.
Possesses the knowledge and competency to interact act with the population served.
Regularly attends continuing education sessions to keep abreast of new developments and trends in field of expertise; Attends required leadership development programs at CFHA ; Participates in professional associations related to their area of expertise.
Responsible for overall function of Marketing and Public Relations Department
Day-to-day staff management of marketing team
This posting made by:
Tia Hinton, Principal
Tia Hinton - The Agency LLC
Office: 404.907.0282
Mobile: 404.740.7134
About Our Agency:
Tia Hinton The Agency LLC - HRO Consultants is a premier outsourced human resource agency providing expertise in all areas of HR including talent acquisition, vendor relationship management and HR administration.
Since 2003 Tia Hinton The Agency LLC - HRO Consultants, has been dedicated to helping businesses gain strategic advantage through innovative, dedicated strategic human resource management and administration by enabling our clients to develop both creative and innovative approaches to providing cost-effective HR administration while also meeting objectives by focusing internal resources on core business and strategic planning goals.
Tia Hinton - The Agency, LLC is an Equal Opportunity Independent Recruiter and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

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