Marketing & Trade Marketing Category Manager
Company Name:
Arca24.com
Salary period: Annual
RB is different: 'good enough' isn't good enough here.
RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Mucinex, Lysol, MegaRed, Finish and Airwick
The key objective of the role is, to develop the annual and long term Marketing & Trade Marketing Plans & strategy for the portfolio & ensure the superior & BIGGER achievement and delivery market share and business financial objectives.
The position holder is directly responsible for leading the development and execution of the Portfolio marketing & Trade/sales strategy & activation in line with ENA regional brand/business strategy and the country commercial strategy.
This individual is a crucial and key role within the country structure of commercial leadership team, is a key driver of brand activation strategy, tactics and direction for Consumer comms (Advertising, Media ,Consumer promotions, packaging ) & to develop and provide strategy, tactics and direction for company's sales-force through in-store best practice based on the 4Ps and trade spend management.
The focus of the role would be to make the ENA prioritised activations from power-markets BIGGER and drive disproportional gains in markets share and brand penetrations in Canada .
Responsibilities:
Setting of challenging and stretching targets ensure the execution of Brand Plans & to deliver market share, Net Revenue, Trade spend , Gross Margin and Product Contribution targets within timescales and budget.
As a member of the Marketing & Trade marketing leadership Team lead the development of the portfolio strategy aligned to ENA plans to drive aggressive market share gains ,best in class activation & brand equity and support the achievement of the overall business strategy in the medium/long term.
Managing and deploying Consumer comms Activation strategy & execution ( Advertising ,Media , Digital, promotions )
Allocate appropriate levels of resource to drive category initiatives in Canada
Deploy Consumer media and communication strategy to achieve portfolio goals .
Contribute to the development and ultimate roll-out of new initiatives
Add value to the business by leading the team to develop category in-store best practice based on the 4Ps:
Promotion - develop strategies and tactics to get the maximum return on funds invested in retailer promotions (displays, ads, TPRs, etc ).
Pricing - develop strategies and tactics that provide the optimum price we can sell our goods to the consumer with-in a given market, retailer and the competitive environment.
Presence (distribution) - develop strategies and tactics that provide the key sizes and variants required to maximise market share with-in a given market, retailer and retail type.
Position - develop, implement and evaluate strategies and tactics to maximise market share with-in a given retailer via in-store shelf layouts based on consumer purchase behaviour.
Add value to the business by managing trade-related issues in New Product Development.
Communicate effective speed to market model.
Ensure sales teams have the tools to secure a successful launch: Fact Books, Sales Presentations & POP Guidelines.
Share Best Practices pre/post launch.
Trade Spend Management
Develop strategies to drive NR growth faster than Trade Spend growth.
Communicate key learning's 'best practice' ideas to stimulate enhanced category performance.
Focus on 'what is working' and 'what is not working' to drive effective Trade Spend Management.
To ensure training, development and career plans are in place for the team to ensure the achievement of Corporate succession targets and plans.
Key Deman of Role is to never operate in silos
As you have to communicate & liaise with all functions in Canada
And Liaise with Power-markets to ensure we are in sync and Canadian needs are taken care of in their NPD roll outs, copy creative and GTM 4P reco's
Both above have to be proactively driven by you
Must maintain/develop strong communications links with all internal departments and external customers to successfully implement brand/category strategies to ultimately improve market share, net revenue , gross margin & product contribution for the portfolio .Estimated Salary: $20 to $28 per hour based on qualifications.
Arca24.com
Salary period: Annual
RB is different: 'good enough' isn't good enough here.
RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Mucinex, Lysol, MegaRed, Finish and Airwick
The key objective of the role is, to develop the annual and long term Marketing & Trade Marketing Plans & strategy for the portfolio & ensure the superior & BIGGER achievement and delivery market share and business financial objectives.
The position holder is directly responsible for leading the development and execution of the Portfolio marketing & Trade/sales strategy & activation in line with ENA regional brand/business strategy and the country commercial strategy.
This individual is a crucial and key role within the country structure of commercial leadership team, is a key driver of brand activation strategy, tactics and direction for Consumer comms (Advertising, Media ,Consumer promotions, packaging ) & to develop and provide strategy, tactics and direction for company's sales-force through in-store best practice based on the 4Ps and trade spend management.
The focus of the role would be to make the ENA prioritised activations from power-markets BIGGER and drive disproportional gains in markets share and brand penetrations in Canada .
Responsibilities:
Setting of challenging and stretching targets ensure the execution of Brand Plans & to deliver market share, Net Revenue, Trade spend , Gross Margin and Product Contribution targets within timescales and budget.
As a member of the Marketing & Trade marketing leadership Team lead the development of the portfolio strategy aligned to ENA plans to drive aggressive market share gains ,best in class activation & brand equity and support the achievement of the overall business strategy in the medium/long term.
Managing and deploying Consumer comms Activation strategy & execution ( Advertising ,Media , Digital, promotions )
Allocate appropriate levels of resource to drive category initiatives in Canada
Deploy Consumer media and communication strategy to achieve portfolio goals .
Contribute to the development and ultimate roll-out of new initiatives
Add value to the business by leading the team to develop category in-store best practice based on the 4Ps:
Promotion - develop strategies and tactics to get the maximum return on funds invested in retailer promotions (displays, ads, TPRs, etc ).
Pricing - develop strategies and tactics that provide the optimum price we can sell our goods to the consumer with-in a given market, retailer and the competitive environment.
Presence (distribution) - develop strategies and tactics that provide the key sizes and variants required to maximise market share with-in a given market, retailer and retail type.
Position - develop, implement and evaluate strategies and tactics to maximise market share with-in a given retailer via in-store shelf layouts based on consumer purchase behaviour.
Add value to the business by managing trade-related issues in New Product Development.
Communicate effective speed to market model.
Ensure sales teams have the tools to secure a successful launch: Fact Books, Sales Presentations & POP Guidelines.
Share Best Practices pre/post launch.
Trade Spend Management
Develop strategies to drive NR growth faster than Trade Spend growth.
Communicate key learning's 'best practice' ideas to stimulate enhanced category performance.
Focus on 'what is working' and 'what is not working' to drive effective Trade Spend Management.
To ensure training, development and career plans are in place for the team to ensure the achievement of Corporate succession targets and plans.
Key Deman of Role is to never operate in silos
As you have to communicate & liaise with all functions in Canada
And Liaise with Power-markets to ensure we are in sync and Canadian needs are taken care of in their NPD roll outs, copy creative and GTM 4P reco's
Both above have to be proactively driven by you
Must maintain/develop strong communications links with all internal departments and external customers to successfully implement brand/category strategies to ultimately improve market share, net revenue , gross margin & product contribution for the portfolio .Estimated Salary: $20 to $28 per hour based on qualifications.
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