Marketing Associate
Company Name:
Nestle
Associate (Digital Strategist)
As the Associate Digital Strategy, this individual will be key in co-piloting with Marketing to develop total digital strategy (as part of overall marketing plan), delivery, agency collaboration, program support, execution of best practices, and knowledge transfer for specific brand/business responsibilities across a portfolio of brands. This individual will also possess successful digital communications strategy (paid, owned and earned) planning leadership and collaboration experience with multiple stakeholders.
Key Outputs:
Deliver integrated digital strategies and plans, in collaboration with Marketing, that are differentiated based on brand's objectives, insights and consumer targets. For specific business, portfolio and/or brand assignments, develop comprehensive, efficient, and effective plans leveraging digital paid, owned and earned touchpoints, to achieve brand business objectives. Strategies and Plans are developed with intimate understanding of brand, target consumer(s) and their digital interaction (50)%
Integrate and Collaborate with Deep Functional Experts (DFEs): With highest level of collaboration, , communicate and ensure implementation of best practices, industry leading expertise, new learning, innovation and testing opportunities with brands, and across portfolios.(20%)
Elevate and accelerate integrated digital capabilities of all brands. Identify and facilitate real-time knowledge transfer across brands and portfolios to increase business results, competency and innovation. (10%)
Identify and provide resources and capabilities that enhance Brands' digital effectiveness. Proactively identify brand and portfolio needs
A) Delivering agency resources, and monitoring performance and relationships appropriate to support business.
B) Partnering with DFEs, deliver capabilities and tools that can be leveraged to elevate performance (ratings/reviews, social listening, consumer intent modeling, etc.) (10%)
Lead people development for portfolio Digital Strategy team (10%)
The Nestl Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran.
Required skills:
5
years of experience working in Digital Brand Marketing for a food and beverage Company.
3
years of experience setting strategy communication, and digital marketing plans within a food and beverage environment .
5
years of experience in executing strategic marketing and communication plans which include online and offline tactics such as print, TV, radio and online advertising, PR, event sponsorships, content marketing for web and social media, search engine marketing, and email marketing
2+years of experience working in a center of marketing excellence supporting multi-brand foodservice portfolios
2+years of experience developing brand strategies for a food and beverage Company that enable executional excellence in the following:
- Brand Building the
- Integrated Commercial Planning Process
- Digital Road Maps
Digital prowess (HD)
- Strategic thinking (HD)
- Innovation (HD)
- Consumer engagement (D)
- Consumer communication (D)
Required Education:
BA
Preferred Education
MBA
LI-OL1
The Nestle companies are equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected VeteranEstimated Salary: $20 to $28 per hour based on qualifications.
Nestle
Associate (Digital Strategist)
As the Associate Digital Strategy, this individual will be key in co-piloting with Marketing to develop total digital strategy (as part of overall marketing plan), delivery, agency collaboration, program support, execution of best practices, and knowledge transfer for specific brand/business responsibilities across a portfolio of brands. This individual will also possess successful digital communications strategy (paid, owned and earned) planning leadership and collaboration experience with multiple stakeholders.
Key Outputs:
Deliver integrated digital strategies and plans, in collaboration with Marketing, that are differentiated based on brand's objectives, insights and consumer targets. For specific business, portfolio and/or brand assignments, develop comprehensive, efficient, and effective plans leveraging digital paid, owned and earned touchpoints, to achieve brand business objectives. Strategies and Plans are developed with intimate understanding of brand, target consumer(s) and their digital interaction (50)%
Integrate and Collaborate with Deep Functional Experts (DFEs): With highest level of collaboration, , communicate and ensure implementation of best practices, industry leading expertise, new learning, innovation and testing opportunities with brands, and across portfolios.(20%)
Elevate and accelerate integrated digital capabilities of all brands. Identify and facilitate real-time knowledge transfer across brands and portfolios to increase business results, competency and innovation. (10%)
Identify and provide resources and capabilities that enhance Brands' digital effectiveness. Proactively identify brand and portfolio needs
A) Delivering agency resources, and monitoring performance and relationships appropriate to support business.
B) Partnering with DFEs, deliver capabilities and tools that can be leveraged to elevate performance (ratings/reviews, social listening, consumer intent modeling, etc.) (10%)
Lead people development for portfolio Digital Strategy team (10%)
The Nestl Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran.
Required skills:
5
years of experience working in Digital Brand Marketing for a food and beverage Company.
3
years of experience setting strategy communication, and digital marketing plans within a food and beverage environment .
5
years of experience in executing strategic marketing and communication plans which include online and offline tactics such as print, TV, radio and online advertising, PR, event sponsorships, content marketing for web and social media, search engine marketing, and email marketing
2+years of experience working in a center of marketing excellence supporting multi-brand foodservice portfolios
2+years of experience developing brand strategies for a food and beverage Company that enable executional excellence in the following:
- Brand Building the
- Integrated Commercial Planning Process
- Digital Road Maps
Digital prowess (HD)
- Strategic thinking (HD)
- Innovation (HD)
- Consumer engagement (D)
- Consumer communication (D)
Required Education:
BA
Preferred Education
MBA
LI-OL1
The Nestle companies are equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected VeteranEstimated Salary: $20 to $28 per hour based on qualifications.
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