Head of Marketing
Company Name:
RM Staffing Associates
Our client is looking to hire a Head of Marketing. The Company lowers the cost of higher education in the U.S. Their platform connects student and graduate borrowers with individual and institutional investors to save borrowers money on their student loans and allow investors to earn a financial return. The Company is a fast-paced, exciting environment where new opportunities emerge every day. The Head of Marketing will be an emerging hire on a growing team at an innovative company that is on the cusp of scale. You will be the reason the company scales.
Functions
You will build a brand. And you will drive customer acquisition growth.
To do so, you will put a marketing budget to work implementing campaigns across several online and offline channels, including Email, Display, Social Media and Affiliate. You will lead marketing campaigns that drive step-function change. You will design and implement A/B tests and other analytical frameworks for your campaigns.
A few specific channels we imagine you implementing and growing include:
Affiliate marketing.
Email marketing-including acquisition, conversion, and ongoing engagement.
Display advertising.
Partnership marketing collateral across email, newsletters, web ads, etc.
Channels we haven't even thought of - channels you might have never heard of yet - but that you discover to be highly effective because you're always searching for a better way. You know traditional methods work, but that shift-function change in acquisition growth lives only in the shadows of tradition and conventional wisdom.
In support of your brand-building and acquisition goals, you will:
Engage with our borrowers to align everything we do with their needs and expectations.
Develop a roadmap for identifying, testing, and optimizing new display partners.
Analyze and report on all marketing programs with focus on ROI optimization.
Work with design and production team to develop marketing units, ads, emails and collateral.
Above all, results will determine your success. You'll need only enough analysis and reporting to demonstrate the success you're driving in the business.
Desired Skills & Experience
Experience running a successful marketing organization.
Startup experience is a major plus.
Demonstrated track record of increasing acquisition numbers and executing successful campaigns.
Experience with A/B testing software (e.g., Optimizely), and email marketing software (e.g., MailChimp).
Experience building reports, analyzing campaign data, and quickly learning as we grow.
Demonstrated ability to thrive in a fast paced, rapidly changing environment.
Strong written/oral communication skills, with an ability to create order and flexible processes when needed.
Entrepreneurial, responsible, self-motivated, upbeat team player.
Creative thinker and resourceful problem solver.
Eye for design, Adobe Creative Suite proficiency is a plus.
Bachelor's degree. Estimated Salary: $20 to $28 per hour based on qualifications.
RM Staffing Associates
Our client is looking to hire a Head of Marketing. The Company lowers the cost of higher education in the U.S. Their platform connects student and graduate borrowers with individual and institutional investors to save borrowers money on their student loans and allow investors to earn a financial return. The Company is a fast-paced, exciting environment where new opportunities emerge every day. The Head of Marketing will be an emerging hire on a growing team at an innovative company that is on the cusp of scale. You will be the reason the company scales.
Functions
You will build a brand. And you will drive customer acquisition growth.
To do so, you will put a marketing budget to work implementing campaigns across several online and offline channels, including Email, Display, Social Media and Affiliate. You will lead marketing campaigns that drive step-function change. You will design and implement A/B tests and other analytical frameworks for your campaigns.
A few specific channels we imagine you implementing and growing include:
Affiliate marketing.
Email marketing-including acquisition, conversion, and ongoing engagement.
Display advertising.
Partnership marketing collateral across email, newsletters, web ads, etc.
Channels we haven't even thought of - channels you might have never heard of yet - but that you discover to be highly effective because you're always searching for a better way. You know traditional methods work, but that shift-function change in acquisition growth lives only in the shadows of tradition and conventional wisdom.
In support of your brand-building and acquisition goals, you will:
Engage with our borrowers to align everything we do with their needs and expectations.
Develop a roadmap for identifying, testing, and optimizing new display partners.
Analyze and report on all marketing programs with focus on ROI optimization.
Work with design and production team to develop marketing units, ads, emails and collateral.
Above all, results will determine your success. You'll need only enough analysis and reporting to demonstrate the success you're driving in the business.
Desired Skills & Experience
Experience running a successful marketing organization.
Startup experience is a major plus.
Demonstrated track record of increasing acquisition numbers and executing successful campaigns.
Experience with A/B testing software (e.g., Optimizely), and email marketing software (e.g., MailChimp).
Experience building reports, analyzing campaign data, and quickly learning as we grow.
Demonstrated ability to thrive in a fast paced, rapidly changing environment.
Strong written/oral communication skills, with an ability to create order and flexible processes when needed.
Entrepreneurial, responsible, self-motivated, upbeat team player.
Creative thinker and resourceful problem solver.
Eye for design, Adobe Creative Suite proficiency is a plus.
Bachelor's degree. Estimated Salary: $20 to $28 per hour based on qualifications.
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