Marketing Campaign Analyst

Company Name:
Numeric Recruiting and Staffing

About the role:

Leads large retail client relationship and engagements
Determines relevant quantitative methods for solving client marketing issues
Performs advanced Email and Direct Mail campaign analytics
Presents ideas and findings to future and existing clients
Proactive and effective interaction with other internal groups throughout Merkle
Shares knowledge with other member of the analytics team and takes project lead on a short-term basis
Evaluates and improves internal tools and processes
Manages offshore resources as needed
Addresses and analyzes direct marketing programs using the following tools and techniques:
Predictive statistical models
Customer profiling
Regression analysis
Data Analysis and mining
External data enhancement
Break-even analysis
SAS and SQL skills are a must!

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