Digital Media Buyer
Company Name:
PlattForm
The Digital Media Buyer designs and implements cost per click and cost per thousand (CPM) marketing strategies that are aimed at generating and managing internet-advertising based leads to achieve the clients' return on investment. The Digital Media Buyer also creates and communicates client-facing reports that analyze the development, placement, and overall effectiveness of the SEM campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Create and implement interactive marketing strategies based on Client
services
suggestions and within client budgets
Seek alternative strategies for web properties and individual clients to ensure consistent lead generation to ensure clients goals are met
Meet and exceed client goals for, gross revenue, cost of advertising, and net revenue and constantly seek alternative outlets for better results
Build and maintain positive relationships with various digital media vendors
Analyze data, including search engine interface reports, Web analytics reports, ILM reports, S4 reports, affiliate reports and vendor reports, to evaluate campaign and strategy progress for clients
Perform quality assurance processes on all campaign outlets to ensure proper working condition of all content
Communicate with clients (both internal and external) as an experet in Search Engine Marketing
Work closely with internal teams to ensure client needs are met and within budget
Other duties, as assigned
QUALIFICATIONS
Education: Bachelor's degree in marketing, business, digital media, or related field
Experience: 1 to 3 years' demonstrated experience the following:
Client facing relationship experience in media buying and implementation
Proficient in Microsoft Excel to manipulate data and construe reports and charts
Analytic experience using Google Analytics and Adword
Demonstrated critical thinking skills, decision-making, and problem solving skills.
Knowledge of planning processes and issues
Technical skills: Proficient with Microsoft Office Suite including Outlook, Word, Power Point, Publisher, and with emphasis in Excel
Management: Manage individual and team projects, delegated tasks, and client budgets
Special Requirements Specific to Job:
Project management skills
Ability to multitask
Eager to learn
Self-motivation
Proactivity
Excellent written and oral
communication
skills
Strong attention to detail
Customer service skills
Team player
PREFERRED QUALIFICATIONS
Google analytics certification
Google AdWord certification
An understanding of the Higher Education and Post-Secondary Education sector
Travel: 10-15%Estimated Salary: $20 to $28 per hour based on qualifications.
PlattForm
The Digital Media Buyer designs and implements cost per click and cost per thousand (CPM) marketing strategies that are aimed at generating and managing internet-advertising based leads to achieve the clients' return on investment. The Digital Media Buyer also creates and communicates client-facing reports that analyze the development, placement, and overall effectiveness of the SEM campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Create and implement interactive marketing strategies based on Client
services
suggestions and within client budgets
Seek alternative strategies for web properties and individual clients to ensure consistent lead generation to ensure clients goals are met
Meet and exceed client goals for, gross revenue, cost of advertising, and net revenue and constantly seek alternative outlets for better results
Build and maintain positive relationships with various digital media vendors
Analyze data, including search engine interface reports, Web analytics reports, ILM reports, S4 reports, affiliate reports and vendor reports, to evaluate campaign and strategy progress for clients
Perform quality assurance processes on all campaign outlets to ensure proper working condition of all content
Communicate with clients (both internal and external) as an experet in Search Engine Marketing
Work closely with internal teams to ensure client needs are met and within budget
Other duties, as assigned
QUALIFICATIONS
Education: Bachelor's degree in marketing, business, digital media, or related field
Experience: 1 to 3 years' demonstrated experience the following:
Client facing relationship experience in media buying and implementation
Proficient in Microsoft Excel to manipulate data and construe reports and charts
Analytic experience using Google Analytics and Adword
Demonstrated critical thinking skills, decision-making, and problem solving skills.
Knowledge of planning processes and issues
Technical skills: Proficient with Microsoft Office Suite including Outlook, Word, Power Point, Publisher, and with emphasis in Excel
Management: Manage individual and team projects, delegated tasks, and client budgets
Special Requirements Specific to Job:
Project management skills
Ability to multitask
Eager to learn
Self-motivation
Proactivity
Excellent written and oral
communication
skills
Strong attention to detail
Customer service skills
Team player
PREFERRED QUALIFICATIONS
Google analytics certification
Google AdWord certification
An understanding of the Higher Education and Post-Secondary Education sector
Travel: 10-15%Estimated Salary: $20 to $28 per hour based on qualifications.
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