Digital Marketing Strategist - REMOTE OR EAGAN, MN.
Company Name:
Thomson Reuters
Title: Digital Marketing Strategist - REMOTE OR EAGAN, MN.
Location: United States of America-Minnesota-Eagan-USA-Eagan-610 Opperman Dr
Job Number: JREQ015282
DIVISION/ GROUP/ ROLE:
FindLaw is the leading provider of online marketing solutions for the legal
community
, and the leading provider of legal information for businesses and individuals. FindLaw offers comprehensive solutions that enable small law firms to increase their visibility, traffic and contacts from prospective clients on the Web. ( ), the world's most visited legal Web site, offers free legal information for consumers and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. also provides legal professionals comprehensive information, resources and
services
for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools.
PRIMARY OBJECTIVE:
The Digital Marketing Strategist is
responsible
for creating and executing a holistic search strategy (SEO and some PPC) in support of our client's performance objectives. In addition, the role is accountable for delivering against those objectives, retaining the client and creating opportunities to deepen the client's adoption of FindLaw solutions.
KEY
Responsibilities:
Strategy
Using FindLaw common practices and in-depth client interviews, create organic and some paid search strategies on behalf of our clients.
Conduct keyword research and search opportunity analysis to determine the best keyword strategy for a client's project(s).
Create and confirm site architecture and the site map for client's websites working closely with Project Managers, Content and Development.
Create and lead the organic content optimization strategy for clients including specific content recommendations, blogging objectives, article creation and syndication, as well as video and press release optimization
Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their entire web program (inside and outside of Findlaw) against those objectives and recommend tactics that will help realize the customers' long-term web marketing
Make recommendations and coach clients on how to integrate their Findlaw services into other online marketing avenues (boosting their social media presence, additional linking opportunities)
Partner with internal and external clients to ensure the website development process results in an optimal search configuration and results.
Provide ongoing client support and expertise through timely consultations focused on communicating the value delivered through the FindLaw solutions and strategies deployed.
Continually analyze client site performance through internal and external systems and use the data to update the search marketing strategy as necessary, deploy new tactics and react to algorithm changes.
Educate clients on general SEO and Findlaw's common practices to ensure expectations are properly aligned.
May be required to travel to client's location for consultation and strategy meetings.
Ability to resolve escalated situations and be a problem solver for internal and external customers.Leadership
Engage with clients for feedback and opportunities for improvement.
Represent the search team on cross-functional committees/initiatives.
Develop and execute ideas for enhancing team performance and engagement.
Use performance metrics to work with Search team to refine their strategic application and performance. We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications:
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE and SKILLS
EDUCATION:
Bachelor's degree from accredited college or university required.
Experience:
3 years experience in Internet Marketing and Search Engine Optimization, keyword research and analysis.
Experience successfully implementing SEO strategies with proven results in increasing traffic, conversion and ROI.
Experience with website reporting analytics tools preferred (Google Analytics, Omniture SiteCatalyst)
Experience with various organic search tools (Google Webmaster Tools, Majestic SEO, etc.)
2 to 3 years experience with PPC (Pay-Per-Click) and a current Google Adwords Certification - preferred
Working knowledge of common coding languages (HTML, CSS, JavaScript)
Working knowledge of site architecture, site maps and web development
2 to 4 years of Customer Service or Account Management experienceSKILLS:
Ability to analyze reports and make recommendations
Ability to prioritize and manage multiple projects simultaneously
Ability to thrive in a fast paced organization
Strong relationship building skills
Ability to problem solve and resolve challenging client issues
Ability to think critically and identify and execute on process improvement opportunities
Ability to lead and inspire others
Strong written and verbal
communication
skills, including the ability to influence internal and external audiences.
Strong analytical, problem-solving and prioritization skills.Opportunity for remote or flex work based on geographical location, skills, and experience.
For more information please visit:
Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit .
More information about Thomson Reuters can be found on .
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2014 fiscal year (October 1, 2013-September 30, 2014).
Job: Marketing & Communications Family GroupEstimated Salary: $20 to $28 per hour based on qualifications.
Thomson Reuters
Title: Digital Marketing Strategist - REMOTE OR EAGAN, MN.
Location: United States of America-Minnesota-Eagan-USA-Eagan-610 Opperman Dr
Job Number: JREQ015282
DIVISION/ GROUP/ ROLE:
FindLaw is the leading provider of online marketing solutions for the legal
community
, and the leading provider of legal information for businesses and individuals. FindLaw offers comprehensive solutions that enable small law firms to increase their visibility, traffic and contacts from prospective clients on the Web. ( ), the world's most visited legal Web site, offers free legal information for consumers and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. also provides legal professionals comprehensive information, resources and
services
for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools.
PRIMARY OBJECTIVE:
The Digital Marketing Strategist is
responsible
for creating and executing a holistic search strategy (SEO and some PPC) in support of our client's performance objectives. In addition, the role is accountable for delivering against those objectives, retaining the client and creating opportunities to deepen the client's adoption of FindLaw solutions.
KEY
Responsibilities:
Strategy
Using FindLaw common practices and in-depth client interviews, create organic and some paid search strategies on behalf of our clients.
Conduct keyword research and search opportunity analysis to determine the best keyword strategy for a client's project(s).
Create and confirm site architecture and the site map for client's websites working closely with Project Managers, Content and Development.
Create and lead the organic content optimization strategy for clients including specific content recommendations, blogging objectives, article creation and syndication, as well as video and press release optimization
Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their entire web program (inside and outside of Findlaw) against those objectives and recommend tactics that will help realize the customers' long-term web marketing
Make recommendations and coach clients on how to integrate their Findlaw services into other online marketing avenues (boosting their social media presence, additional linking opportunities)
Partner with internal and external clients to ensure the website development process results in an optimal search configuration and results.
Provide ongoing client support and expertise through timely consultations focused on communicating the value delivered through the FindLaw solutions and strategies deployed.
Continually analyze client site performance through internal and external systems and use the data to update the search marketing strategy as necessary, deploy new tactics and react to algorithm changes.
Educate clients on general SEO and Findlaw's common practices to ensure expectations are properly aligned.
May be required to travel to client's location for consultation and strategy meetings.
Ability to resolve escalated situations and be a problem solver for internal and external customers.Leadership
Engage with clients for feedback and opportunities for improvement.
Represent the search team on cross-functional committees/initiatives.
Develop and execute ideas for enhancing team performance and engagement.
Use performance metrics to work with Search team to refine their strategic application and performance. We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications:
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE and SKILLS
EDUCATION:
Bachelor's degree from accredited college or university required.
Experience:
3 years experience in Internet Marketing and Search Engine Optimization, keyword research and analysis.
Experience successfully implementing SEO strategies with proven results in increasing traffic, conversion and ROI.
Experience with website reporting analytics tools preferred (Google Analytics, Omniture SiteCatalyst)
Experience with various organic search tools (Google Webmaster Tools, Majestic SEO, etc.)
2 to 3 years experience with PPC (Pay-Per-Click) and a current Google Adwords Certification - preferred
Working knowledge of common coding languages (HTML, CSS, JavaScript)
Working knowledge of site architecture, site maps and web development
2 to 4 years of Customer Service or Account Management experienceSKILLS:
Ability to analyze reports and make recommendations
Ability to prioritize and manage multiple projects simultaneously
Ability to thrive in a fast paced organization
Strong relationship building skills
Ability to problem solve and resolve challenging client issues
Ability to think critically and identify and execute on process improvement opportunities
Ability to lead and inspire others
Strong written and verbal
communication
skills, including the ability to influence internal and external audiences.
Strong analytical, problem-solving and prioritization skills.Opportunity for remote or flex work based on geographical location, skills, and experience.
For more information please visit:
Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit .
More information about Thomson Reuters can be found on .
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2014 fiscal year (October 1, 2013-September 30, 2014).
Job: Marketing & Communications Family GroupEstimated Salary: $20 to $28 per hour based on qualifications.
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