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Event, Trade show and Promotions Pro! |
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| Details: |
JAMES S. PROCTOR
251 Grand Avenue
Long Beach, CA. 90803
jm_prctr@yahoo.com
424-210-9128
EVENT MARKETING, TRADE SHOW AND PROMOTIONS SPECIALIST
Experienced event marketing, trade show and promotions professional looking for the right opportunity with a company that can best utilize my experience, drive, work ethic and network of event marketing, trade show and promotional connections. I have an extensive background and work history in the event marketing, trade show and promotions industry and the skill sets, event network, passion and strategic management ability to create, build and successfully manage any event, trade show or promotional program. Insightful and results driven with a unique set of marketing skills that come from a marketing career divided equally between that of a marketing executive client for a billion dollar public company who’s job was to build a solid event marketing network of reliable, efficient and cost effective subcontractors and that of a senior partner in three independent event marketing and trade show agencies that specialized in developing and expanding client relationships and acting as their primary event, trade show and promotional resource.
KEY BUSINESS EXPERIENCE
•Event Marketing Creation, Development, Production, Management and Strategic Planning
•Promotional, Sponsorship and Trade show Development, Production and Strategic Management
•Convention, Conference and Meeting Planning and Production
•New Product Launches and Introductions
•Mobile Marketing Tours and “Live Marketing”
•Knowledgeable Vendor and Contract Negotiator
•Marketing Communications and Creative Services Management
•Advertising, Public Relations and Media Management
•E-Commerce, SEO & SEM and Internet Marketing
•Outstanding Presentation and Communication Skills
•Experienced Budgetary Professional
•Public Speaking Professional
CAREER HIGHLIGHTS
•Heading up the team that integrated name brand athletic footwear into Wal-Mart’s Global Retail Chain
•Leading the team that launched Splenda, Johnson & Johnson’s sugar substitute, to the entire U.S. market
•Senior member in creating the image, brand visibility and overall consumer market for L.A. Gear, Inc.
•Creating a series of highly visible, successful events and promotional programs for Universal Studios
•Helping transform L.A. Gear, a small, private firm, into a large, publicly traded company on the N.Y.S.E.
•Creating the first “Oakley Eye wear & Footwear Global Summit” event to launch their Footwear Division
•Producing a winning series of Custom Retailer/End User Events & Promotions for NASCAR and Pepsi
EMPLOYMENT HISTORY
VP Marketing/Event Marketing
6/2008 - Present
Creative Marketing Services, Inc. – Long Beach, CA
Marketing Agency specializing in Event Marketing, Promotions, SEO & SEM, Marketing Communications, Sponsorships, Trade shows, Advertising and Strategic Planning
•Responsible for individual client’s event marketing and trade show direction inclusive of Event Marketing, Promotions, Trade shows, Advertising, E-Commerce/Internet Marketing, Lead Generation, Conference and Convention Planning, Marketing Communications, Public Relations and Sponsorships.
•Successful at developing, implementing, producing and managing event, sales, marketing, trade show, promotional and sponsorship programs for individual clients. Developed extensive target demographics criteria to meet each client’s goals and objectives and tailored their event, trade show and promotional programs to reach a diverse number of communities including wholesalers, retailers, manufacturers, employees and the consumer/end user market.
•Responsible for creating effective, cost efficient and mutually beneficial third party Joint Ventures, Sponsorships, Partnership and Alliance opportunities for individual clients using traditional, non-traditional and “live marketing” methods.
Senior Director of Sales and Marketing
9/2007 - 5/2008
Charlestone International, Inc. – Torrance, CA.
Manufacturer of Consumer Products
Responsible for all marketing and sales efforts throughout North and South America.
•Developed new marketing and advertising programs to give the company a much higher strategic level of product visibility and brand awareness while delivering a consistent strong message that talked directly to consumers. Designed to open new markets and strengthen established and mature markets.
•All new marketing and sales programs were designed and implemented through an application matrix based heavily on the use of Events, Live Marketing, Trade show, Promotions, Select Sponsorships, extensive Internet/E-Commerce marketing and by optimizing our limited marketing communications and creative services available.
•The new marketing and sales programs were directly responsible for opening new retail and wholesale markets which led to increased sales and higher profit margins for both new and existing customers.
VP Marketing/Event Marketing
7/2004 - 5/2007
Passion Driven, Inc. – Los Angeles, CA
Marketing Agency specializing in Events, Promotions, Tradeshows, Sponsorships, Convention Planning and Production, Mobile Tours, New Product Launches, E-Commerce Marketing & Marketing Communications
•Responsible for individual clients strategic marketing direction with special emphasis on the development, implementation and management of programs revolving around the use of Event Marketing, Promotions, Sponsorships, Trade shows, Live Marketing and Conventions/Conference planning and production.
•Strategically targeted, developed and managed new prospective clients and was additionally responsible for expanding and transforming all one application/one service client business into full service/multiple application business that produced long term increased sales volumes with significantly increased margins of profit.
•Client roster included NASCAR, Pepsi, Ralph Lauren, Converse, L.A. Gear and Universal Studios etc…
•Successful researching, creating and delivering on numerous third party Joint Venture, Sponsorship, Partnership and Alliance opportunities using traditional and non-traditional methods.
•Annual sales increased from zero to over four million dollars in three years.
VP Marketing/Event Marketing
5/1997 - 6/2004
The 4Sum Group, Ltd. – Los Angeles, CA
Marketing Agency specializing in Events, Promotions, Tradeshows, Sponsorships, Point of Purchase, New Product Launches, Convention/Conference Planning, Marketing Communications and E-Commerce/Internet Marketing
•Responsible for each clients strategic marketing direction with special emphasis on the development, implementation and management of programs revolving around the use of Event Marketing, Promotions, Sponsorships, Trade shows, Live Marketing and Convention/Conference planning and production.
•Strategically targeted and developed new prospective clients and was additionally responsible for expanding and transforming all one application/one service client business into full service/multiple application business that produced long term increased sales volumes with significantly increased profit margins.
•Clients included Kemper Insurance, Universal Studios, Johnson & Johnson, Motorola, Oakley, L.A. Gear, Inc., Avia Footwear, Just for Feet Athletic Shoe Retail Stores and First Horizon Financial etc…
•Annual sales for The 4Sum Group, Ltd. increased from $5 million to $25 million during my seven year tenure.
VP Event Marketing/Creative Services
9/1986 - 4/1997
L.A. Gear, Inc. – Santa Monica, CA
Athletic/Fashion Footwear, Apparel and Accessory Manufacturer
•Hired to create, build and manage an event, trade show and promotional division for the worlds fastest growing athletic/fashion shoe and apparel manufacturer.
•Initially responsible for all aspects of the division’s personnel, budget construction and maintenance, strategic direction/planning and development as well as production, implementation and management of all programs.
•Responsibilities were increased over time as I assumed leadership and total management responsibility for the marketing, advertising, creative services, marketing communications, public relations, entertainment, travel, SEO, SEM, E-Commerce and Internet Marketing, convention/conference planning and production, marketing communications, point of purchase, sponsorships, entertainment and travel departments as well as the event, trade show and promotions division.
•L.A. Gear’s annual sales volume increased from thirty million to over one billion dollars during my eleven year stay and grew from a small, privately held firm into a large, publicly traded company on the N.Y.S.E.
EDUCATION
B.S. Business Administration
University of California at San Diego - San Diego, CA
C.F.P., Certified Financial Planning Degree
College for Financial Planning - Denver, CO
PROFESSIONAL ATTRIBUTES
•Establishes Clear, Attainable Goals and Open Lines of Communication
•Excellent Communication, Presentation and Motivational Skills
•Proven Leadership Qualities with a Team Player Attitude
•Experienced Event Marketing Professional with an Extensive and Reliable Network of Contacts
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| General Location: |
Los Angeles |
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| Specific Location: |
San Clemente to Santa Barbara |
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| Zip Code: |
90803 |
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